Unique Niche Markets
A niche is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche.
Just make sure your competitors are not using the same niche. Below are twelve ideas you could use to create an order pulling niche.
- Your niche could be that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
- Your niche could be that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.
- Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.
- Your niche could be you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.
- Your niche could be that your product tastes, smells sounds, looks, or feels better. When you target the the senses you’re triggering basic human attractions.
- Your niche could be your product is light or compact. People may want to take the product on a trip or don’t have much room where they live.
- Your niche could be that you’ve won a business reward. When you win a reward tell your customers or visitors about it. This increases their trust in your business.
- Your niche could be that your product lasts longer. People don’t like taking the time and spending more money buying replacement products all the time.
- Your niche could be that your product is easy to use. People don’t want to buy a product that they have to read a 200 page hard-to-understand instruction manual.
- You niche could be that your product has better safety features. People want to feel safe when they use your products.
- Your niche could be that your product was made by hand. Most people believe that products made by hand have better quality.
- Your niche could be that you stand behind all your products. People want to know that you back-up any claims you make about your product with either guarantees, warrantees and free replacements.
Source: Dan Brown