5 Litmus Tests of A True Niche Market

Not every customer segment qualifies to be a niche specialty. To be practical your niche markets must meet the immutable laws of niche marketing. Yes, a segment might have different needs and sound like a tempting target, but in fact it is what marketers call a “sub-niche” or “faux-niche” because it fails one or more of the Rainmaker real estate

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